Impacts On Business

How news, PR, market forces beyond internal control impacts on business.
I still remember in my finance class my teacher asked from class regarding some recent political news going on in country. One of my fellow said he don’t watch news.. My teacher said:
Oh yes why would business students watch news? It's a history students job to watch news.
Businesses can never survive stand alone. Market forces beyond anyone’s control can make or break your business.
It is job of business leaders, consultants and advisors to cash recent events to take benefits for your businesses.